The mid-crit is getting nearer. Here is some important information.
The lecture hall Q2 is booked for the whole day, i.e. Friday Nov 8 between 9.00-16.00. A detailed schedule will follow immediately after this blog post.
As has been mentioned before, we require your personal individual presence for half the day at this event.
We have divided the 10 project groups into two blocks with 5 groups each and you should listen to all the presentation in your block. For further information, see the detailed schedule in the following blog post.
If you take another course which collides with this event, it is my firm belief that you should prioritize this course over the other course on this one occasion. Do note that Nov 8 is the one and only occasion between Oct 18 and Dec 11 when you are required to be someplace special at sometime special in this course.
As to the event itself, each group will have around 10 minutes to pitch their basic ideas and also to brag about all the work you have done this far (read literature, interviewed hotshots or ordinary people, done focus groups, surveys, drawn sketches, built mock-ups or prototypes, brainstormed a storyboard for a movie etc.). Each group will, after their presentation, have another 20 minutes reserved for feedback and discussions about their work.
At the mid-crit, you should thus concentrate on presenting:
- Your group's fundamental ideas, concepts, logic, business models, scenarios, vision etc.
- Describe work you have done in the group to support your ideas, concepts, vision (etc.) in terms of reading literature, collect materials etc.
- Please also say a few worlds about your ideas for a "design representation" that demos/visualizes your concept and that you will use during the final presentation (see further the course PM)
Do note that the emphasis is on the soundness of your concept and your ideas. A successful presentation and a benign reception can be seen as a go-ahead to continue your work on the path you have (already) taken. Another alternative is of course that you get feedback that encourages you to veer some from the direction you are heading in (ranging from timid suggestions and fun ideas to forceful "recommendations" that you most certainly should take into account after the mid-crit).
We have invited three external guests ("guest critics") for this event - see below. They will listen to each group's presentation/pitch and then ask questions and discuss your work. Students from other groups are of course also welcome to chip in to comment or ask questions!
Do note that this is the premier occasion for you to get an idea about what other groups are doing in the course. Perhaps you will realize that there is a need to coordinate your work with the work of another group (for example if you overlap, or if there is a "natural" progression or fit (or contradiction) between your topic and that of the other group). This might also have implications for the order in which we will schedule groups to present their projects at the final presentation (Dec 12).
Our three external guest critics for this occasion are Åke Walldius, Milad Hossainzadeh and Ola Henriksson:
About: Milad Hossainzadeh is a young architect and entrepreneur who was born in Iran. He grew up in Sweden and partly in London where he received his Masters from UCL The Bartlett School of Architecture. He is currently based in Stockholm, working at the leading Scandinavian architectural firm White. He shares his time as a member of Urban Land Institute and working strategically with international relations within the field s architecture, urban design, business development and start-ups. As an architect, he has an interest in optimizing the power of cultural innovation and systematic root thinking.
About: Ola Henriksson is Editorial project manager at Svenska Dagbladet. He has been working as editor and news editor almost since the launch of digital news operations at Svenska Dagbladet. He as been deeply involved in several projects regarding the development of the news site SvD.se during the last seven years
About: Åke Walldius is a researcher in Human Computer Interaction at the Royal Institute of Technology (KTH). He earned his Ph.D. in Cinema Studies at Stockholm University after having worked for 20 years in video production and information visualization. He is team leader for the Socio-technical Practices team at the Media technology an Interaction design Group and is an appointed expert in standardization. His main interests are socio-technical visualization, genre analysis and design pattern composition and use. Åke has been responsible (2008) and co-responsible (2007, 2009, 2011) for the course Future of Media at the Media technology programme at KTH.